Advertising is huge investment on resources to promote certain product or idea, to gain customers attention and generates means. However, many people consider it as a source of promoting negative stereotypes. I am on a contradictory stand on this idea. Advertisement promotes choices , aspirations and opportunities, and shape thoughts of people. Have you ever...
Advertising affects us in many ways. It is widely agreed that consumers is being influenced by advertising, or that it is causing us to act in a certain way. Companies use a variety of media outlets to advertise or spread their messages to the public. Some are called ‘traditional media’ and include daily press, trade...
Cultural influences are part of every aspect of a consumer’s life. Through the consumer’s environment their behaviours, attitudes, social values, self and social identity and moral developments are all culturally influenced (Rodgers & Thorson, 2019). As more brands continue to enter the global market and target culturally unique markets, cultural knowledge is important for advertisers...
Manufacturers do what they have to do in order to sell their cars whether they’re new or used cars. BMW’s interpretation on advertising their pre-owned vehicles is to make them look very nice and clean to the customers of the company. Used cars are usually looked down upon because cars that are made by BMW...