Essays on Consumer Behavior

Consumer Behavior Factors In Online Shopping

Abstract Online shopping is a prevailing trend in the society, and it is growing rapidly nowadays. It has greatly changed people’s lifestyle, without stepping out the door, we can buy all kind of goods from all over the world. Nowadays, people would prefer online shopping rather than online shopping due to the convenience brought, especially...
2582 Words 6 Pages

Types Of Risk Related To Consumer Buying Behavior

Perceived Risk In layman language, when a customer has that state of mind which is not fully clear before buying any kind of product or service. Its types are as follows: – Functional Risk: – It is related to the features or working of an item. For example, “Will the two-seater car is suitable for...
1095 Words 2 Pages

Sustainable Consumer Behavior And Green Consumerism

Over the course of the most recent couple decades the utilization of goods and services has expanded to a phenomenal levels. It leads to the reduction of natural resources rapid environmental decline and loss of biodiversity. As we can see individual behaviors have a direct impact on the lives of future generation and on the...
1052 Words 2 Pages

Consumer’s Attitudes and Behaviors with Regards to Luxury Fashion

The purpose of this study is to articulate consumer’s attitudes and behaviors with regards to luxury fashion. A survey was developed concerning consuming luxury fashion and influences. The findings from two correlation tests showed there was a relation between wanting to buy luxury fashion based off the need to affiliate. Chapter 1 Introduction With luxury...
2012 Words 4 Pages

Importance of Customer’s Trust and Loyalty: Analytical Essay

Analytical Essay As a digitally focused insurance platform, iGO4 is one of the market leaders in telematics. We also provide home, van and car insurance under the iGO4 brand, combining great customer service along with new and initiative technology helps us to ensure a good experience at competitive prices. This combination of great customer service...
1081 Words 2 Pages

Analysis of Factor Influencing Consumers’ Attitude towards Fashion Shopping Online

Literature survey The study aimed to examine the factor influence of consumers’ attitude towards purchasing fashion products online. The research model applying with respect of Theory of Reasoned Action (TRA) is effectively used to achieve the purpose of this study. A total of 322 respondents were studied. The findings of the study were that female...
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