Essays on Ethnocentrism
The growing number of students from outside West Bengal coming into the engineering degree colleges in recent years gave birth to a new challenge in the field of technical communication which is based on ethnocentric biasness of the different regional groups inside the class room. Ethnocentrism is judging another culture on the basis of the...
The previous chapter discussed the background of the study, problem statement and objectives of the study. In this chapter, theoretical background of consumer ethnocentrism, role of demographics imported product judgment, intention to purchase local products and effects of perceived economic threat will be discussed. Ethnocentrism The term “ethnocentrism” has been introduced to the world as...
How is Culture Defined? What if someone told you their culture was the internet? Would that make sense to you? Culture is the beliefs, behaviors, objects, and other characteristics shared by groups of people. Given this, someone could very well say that they are influenced by internet culture, rather than an ethnicity or a society!...
