Jaws: Ideological Manipulation Containment And The Real Threat To Humanity

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The horror – adventure film Jaws directed by Steven Spielberg in 1975 is widely known as one of the most iconic cinematic film in pop culture, having a massive culture and academic impact over four generations. Characterised by the dynamic film storyline concept, multitude of metaphor symbolism, the irony clichés lines and the motifs of who is the antagonist. The plot of Jaws appears to be a straightforward horror/adventure film about the shark is the threat to profits to the major real estate developer who willing to sacrifice consumers to keep business owners happy. That the plot twists on the developments that take place as a result of the 4th of July crowds underline the inextricable link between America and capitalism and just how much threats to that link can bring everything crashing down. The movie, Jaws demonstrates ironic clichés and plotlines and stylistic approach to classic creature horror and deals with the theme of multiple perspective shifts on important characters and giving the audiences a collective point of views.

Jaws is the epiphany of anti-capitalism allegory and nature vs nurture – humans vs animals. Both human and animals are harmful to humanity, but one is proven much more harmful than the other: humans is the most devastating cause to erase an entire group of beings. humans don’t always kill us as immediately as an animal can they are more likely and definite to kill a species than the most dangerous animals on the planet; this suggests how devastating and harmful nature is in comparison to our fellow animal species. Address the central theme: a power struggle between the needs of the individual and the needs of the majority.

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In an article found on the Swedish website, de5stora talks about human posing more of a viable threat to humanity than an animal would. It claims that “Man is and remains the most dangerous type of animal in the world, both to himself and other animals.” (https://www.de5stora.com/)

In light of human possessing the ability of compassion, biological moral and conscience against an animal who possesses big teeth, claws and a natural instinct to kill. “Human should be considered as extremely dangerous.” (https://www.de5stora.com/)

Which reflects in the topic text:

“Reification and Utopia in Mass Culture,” by Frederic Jameson, he derives on an excellent point of view on Jaws “ideological manipulation.”

Frederic Jameson, “Reification and Utopia in Mass Culture” goes along the lines of ideological manipulation through the Jaws cinematic film, which in turn is a highlight into society government and political callous dictatorship and narrow privilege perspectives between economic classes.

One point in his text brings a great realization of what society has to do for change in order to succeed and move into a collective sustainable future: “I want to give this new model of manipulation an even more decisive and paradoxical turn: I will now indeed argue that we cannot fully do justice to the ideological function of works like these unless we are willing to concede the presence within them of a more positive function as well: of what I will call, following the Frankfurt School, their Utopian or transcendent potential-that dimension of even the most degraded type of mass culture which remains implicitly, and no matter how faintly, negative and critical of the social order from which, as a product and a commodity, it springs.” (Frederic Jameson, “Reification and Utopia in Mass Culture”)

He also had another great point of view on the “heroes” tasked with slaying the monster, referencing the inconsistency between the book in 1974 and the film in 1975. The character Hooper and Brody class conflict dynamic are absent through-out the film and Hooper die a martyr in the book but survives in the film. A minor character in the book, Quint becomes a crucial presence in the film for his determination in the film seem to be of two kinds: first, unlike the bureaucracies of law enforcement and science-&-technology (Brody and Hooper), but also in distinction to the corrupt island Mayor with his tourist investments and big business interests, Quint is defined as the locus of old-fashioned private enterprise, of the individual entrepreneurship not merely of small business, but also of local business. (Frederic Jameson, “Reification and Utopia in Mass Culture.”)

The structure horror genre use, a specific language that the audience subconsciously knows how to interoperate: Order – Chaos – Reconstruction/Resolution. With an imbalance between terror and horror within the genre, Jaws leans towards “Terror: Psychological feelings of dread, anticipation, indeterminacy associated with the sublime.” (Jaws QUT PDF)

A battle between good and evil, metaphorically or literally, the film hero is the local sheriff with his team helping to save the day. What you don’t realise at first though is that the shark isn’t the villain of the story but a conflict through-out the storyline, the real villain being the mayor genre creature/animal subcategory have the typical struggle and not merely between ‘good’ and ‘evil.

Sometimes the lack of humanity is more the monster with careless action to choices money and power over the vitality of a human life.

From Jaws creation in 1974 as one of the top bestsellers to the mega screen cult classic feature film in 1975, struck a chord with audiences across the globe, ushering in a wave of Jaws-mania that returns annually at this time of year.

Changing pop culture variety of spin-offs adaptions and references to Jaws:

Saturday Night Live’s ‘Land Shark’ sketches in 1975, The Carol Burnett Show’s ‘Jowls’ Parody in 1975, What’s Happening!!, ‘Raj and the Older Woman’ second season in Dickie Goodman, ‘Mr. Jaws’ novelty song, Bryan McNaughton & His All News Orchestra, ‘Right from the Shark’s Jaws” (The Jaws Interview), The Seaweeds, ‘You Swam Away with My Heart’ song, Lalo Schifrin ‘Jaws’, The End ‘Do The Jaws’, Seven Seas ‘Super Jaws’ song, Jabberjaw children cartoon, Misterjaw children cartoon, Orca: The Killer Whale film in 1977, Çöl (The Desert) Turkish film in 1983, Deep Jaws porn parody in 1976, Gums porn film in 1976, The Harlem Globetrotters on Gilligan’s Island in 1981 , The Misadventures of Sheriff Lobo ‘The Shark That Ate Lobo’ film series in 1980, Colt 45 Malt Liquor ad (Billy Van) 1976, The Rocky Horror Picture Show poster iconic “A different set of jaws” in 1975, “Jaws Jokes” and other funny fish stories by (Richard O’Brien, Bill Kaufman and Sean O’Brien), 101 Shark Jokes by (Phil Hirsch), Star Jaws Comic by (The SpIrLt’s Will Eisner) in 1978, Spidey Super Stories Comic by (Marvel) in 1974 – 1977, Life with Archie Comic by, Action Comics by Archie Comics in 1991 – 2010, Jaws Manga Comic by Herald Books in 1975, Hook Jaws Comic by Pat Mills in 1976 and Jaws Halloween costumes.

(Chris Cummins Jun 30, 2017 Exploring the Pop Culture Impact of Jaws In the 1970s)

Therefore, natural instincts; the enemy of the people, who is the most common threat to humanity and how does it work within pop culture society. In 1974 Peter Benchley published Jaws through a massive campaign project, making it New York Times bestseller for 44 weeks – reaching the highest level of appraise and selling 125,000 copies. By 1975 comes around and Steven Spielberg turns the pop culture book into a mega blockbuster masterpiece in Hollywood cinematic history – Peter Benchley sold over 5.5 million domestic copies. In 1979 Frederic Jameson wrote a journal article Reification and Utopia in Mass Culture, explaining reification is human experiences and practices which transforms into consumable objects that can be measured by the light of the function, end and money.

(Jaws QUT PDF)

There was a selection of different analyses through the creative work connecting the film overview and concept of the film, the threat to humanity between humans vs animals, the text topic linked to the cinnamic film, the genre of the film and how the dynamics work and the analysis of pop culture theory. In the end results worked in harmony to tie together the links chosen for the piece. The motive behind the piece came from the metaphor linked through the entire film manipulation portrayed by high-class society sacrificing people and things to achieve high status or objects and is shown in society highlighted through social media platforms.

The impact of ideological manipulation has proved to have proven brutal disregard for the welfare of individuals and the high capitalism economic society having an invisible hand in the market by regulating the distribution of resources to all economic classes. the benefit of everybody. All in and out port markets have a constant struggle for information, power and money, and the distortion and unstable markets everywhere and if the government will intervene in the serious issues.

Therefore, the understanding of Jaws metaphor link between Frederic Jameson explains in “Reification and Utopia in Mass Culture” ideological manipulation containment and the real threat to humanity between humans vs animals and how it ties together with ideological manipulation. How the uses of genre-specific language subconsciously speak to audiences through psychology interpolation and understanding, metaphoric interpolation, imagery, dialogue etc.

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