Essays on Marketing

1. Introduction The UK’s retail sector is experiencing a period of uncertainty due to increasing alterations in consumer shopping habits and as a result, UK high streets and town centres are facing their biggest crisis known to them. In the first six months of 2019, the UK’s high street’s lost almost 10% of its chain...

Branding Strategy: Keys to Brand Success This essay will discuss why branding is important, and how a brand becomes well established. It will explore some of the key factors in maintaining the success once a brand has become well known, and will also take a look into the possible future of branding in years to...

Analytical Essay As a digitally focused insurance platform, iGO4 is one of the market leaders in telematics. We also provide home, van and car insurance under the iGO4 brand, combining great customer service along with new and initiative technology helps us to ensure a good experience at competitive prices. This combination of great customer service...

Introduction: Towards the end of the year many brands participate in creating commercial adverts associated to the celebrative and festive season of Christmas. This widely significant time of year is where consumerism finds itself at its utmost peak and therefore, many companies’ channel their marketing efforts in relaying information and communicating a message to the...

Looking to focus upon the ethics of representation within this essay, it appears paramount to define certain terms that will be covered in this reflective piece; ‘ethical marketing refers to the process by which companies market their goods and services by focusing not only on how their products benefit customers, but also how they benefit...

Summary Vans is an American manufacturer company owned by VF corporation. The company has been selling shoes since 1966. The company is very popular among the younger generations. It has been the go-to brand for skateboarders. The shoes company has gained popularity all over the world. The key promotors and customers of Vans are the...

Social media in today’s age determines a lot and effects the perspectives of people who have never met and can even affect getting a job. Social media will impact my future in multiple ways positive and negative. The path of becoming an actor relies a lot on social media. Social media could make or break...

Introduction: Literally environment means where we lives and works. It is the surrounding that affects the life and activities of the organisms. Every organism is encircled by a specific medium to which it remains fully adopted and to which it constantly interfere its existence. This surrounding is called environment. Environment is nothing but the natural...

Body Image Body image is a cognitive representation that an individual creates that may or may not have any relation to how others actually perceive the way they see that individual (Slade, 1994). It encompasses what someone believes about their own appearance whether its memories, assumptions, or generalizations, including height, shape, weight, and even how...

Abstract: In today’s world the celebrities are treated as a role model. People are changing their life style according with their favorite celebrity. This thing creates to a great extent an impact on the buying/ Purchasing behavior of the Consumer. This attracts the customers which leads to increases the company productivity which leads to increase...