Essays on Pepsi

Pepsi: Vision Statement, Mission Statement, And PepsiCo Mission Vision Statement “Be the global leader in convenient foods and beverages by winning with purpose.” To advance this vision, the aim is on becoming “Faster, Stronger, and Better.” Faster: being more consumer-centric, broadening their portfolios through international expansion. and accelerating topline growth (increase revenue and gross sales)...

Introduction In 1893, Pepsi was first made by a pharmacist called Caleb Bradham in New Bern, North Carolina. He made it in his drugstore when he found that it gets sold very quickly. Before it was called Pepsi-Cola in 1898, he named it Brad’s drink. He started selling Pepsi at a repository instead of his...

Pepsi and Promotion An essential aspect for the American multinational is its promotion activity for its brand name and main product: in 2016 PepsiCo invested more than $2,5 billion in their marketing campaign where a large sum was implemented in digital marketing. Various channels, from television to social media, are used by the firm with...