Planning is essential in all areas of a business and it is just as vital when developing a market strategy, without the planning stages, something later could well go wrong or be overlooked. According to Balint (2018) a marketing plan can significantly help with product or service promotion and meeting your target market needs. Furthermore,...
Strategic analysis is a theoretically informed understanding of the environment in which an organisation is operating, together with an understanding of the organisation’s interaction with its environment in order to improve organisational efficiency and effectiveness by increasing the organisation’s capacity to deploy and redeploy its resources intelligently (Chartered Institute of Management Accountants 2007). Business analysis...
Leadership has been cited as a key factors associated with the success or failure of an organisation (Al Khajeh 2018). Leadership style is the way in which people delegate or influence others to achieve the organisations goals and objectives. It is important for leaders to adopt an appropriate style that enables managers to establish rapport,...
“Strategic planning is a structural managing action that is used to set priorities, focus, energy and resources, make stronger operations, ensure that the workforces and other stakeholders are working toward common goals, setting up an agreement around intended outcomes, results and evaluations and amend the organisational path in response to a changing environment. It is...
