Sydney Royal Easter Show: Celebration Of Australian Culture

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Introduction

Sydney Royal Easter Show is the largest event of Australia in term of selling the highest number of tickets to its attendees. According to an estimate there are more than 850,000 people who attend this event annually. The purpose of this event is to inspire the farmers and rural people of Australia to be committed and dedicated to the traditional agriculture mechanism. It aims to promote the agriculture excellence in Australia by attracting the people from rural and urban areas(Anderson 2003). The schedule of Sydney Royal Easter show is Apr 12, 2019 – Tue, Apr 23, 2019, while it is planned to be conducted in Sydney. The Easter festival is celebrated in Sydney where many number of people join together from different part of the countries for this event. It is not a free event and participants have to buy the tickets. The amount raised in form of revenue through selling the tickets is used for the investing in competition, education and agriculture.

Purpose of the Event

This show is the celebration of culture of Australia through considering the rural Australian traditions and modern lifestyle. There are diverse activities performed in this event as live entertainment, agricultural competition, animal experiences, carnival fun and shopping etc. The duration of this event is mostly twelve days and people from the rural and urban areas are joined together for celebrating this event. Rural Australians are appreciated for their acknowledgement toward the modern lifecycle of Australia (Edwards 2016). Their traditions are also regarded in form of offering them awards so it can be argued that Sydney Royal Easter has its major aim to promote the agricultural excellence.

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It is stated that this event is conducted for the promotion of agricultural excellence so there would have been definite economic, social, environmental and cultural impacts of this event. It will be required to use different evaluation approaches for identifying the extent of different impacts. It is also important for us to get recognize that either this event has been succeeded or failed to meet its objectives. We will have to use the relevant evaluation approaches which can show us that either this event has been successful or not. We have to set the indicators which can show that either Royal Sydney Easter show has its economic, social, cultural and environmental impacts or not, and either this event is successful to meet its objectives.

Organizers, Audience and Demographics

RSA is the organizer of this event and we will have to use its reports for assessing that either this event is successful or not. There are major three indicators which will be used to recognize about the success potential of this event(Darian-Smith 2011). Firstly, it will be identified that how many tickets have been sold to the attendees. Definitely, it will be mandatory for us to know that either there is increase or decrease in number of attendees comparative to last year attendees. There would have been increase in this number which will show that we have been able to attract more attendees than last year and it is sign of success of this event.

Second indicator will be the participation of the professionals and artists in this event. It is mentioned that live entertainment is also the activity of this event and we will have to recognize that how many professionals or artists have performed in this event. When there are celebrities in an event then there is also increased audience so with our artists and professionals we would be able to attract more and more number of attendees. We will use the last year figure as the benchmark to show that either our event has been able to impress more artists or not than last year, for participating in this event.

Third indicator will be number of volunteers and partners who have shown their concerns to become the active members of this event. The volunteers and partners are obliged to work for the overall vision of the event. In our case, they will have their intention to work for the agricultural excellence so we will use the number of volunteers and partners as the indicator of success or failure. The benchmark will be the number of volunteers who have been participated as the active members in last year. Definitely, there would have been greater benefits for our organization when there will be more partners and volunteers as well.

Evaluation of the Event Impacts

We will also use empirical evidences to show the economic, social and environmental impacts of this event. There would have been greater potential of research studies and research conferences to show the significant importance of Sydney Royal Easter Show. It is stated that this event is the largest ticketed event of Australia so there would have been many research studies to show its overall impact on community(Hoare 2011). It can be simply argued that we will be able to authenticate the impacts with getting recognized about the overall results which have been presented by the research studies by using formal research designs.

Empirical evidences may also be presented in form of the research studies which have examined the agricultural excellence with consideration of the Royal Easter Festival Show as the major or nominal factor. These empirical evidences will be able to indicate a high level of research mechanism for verifying the significance of the overall economic, social and environmental effects. It can be simply stated that we can be able to enhance the overall level of authenticity of information when it has been verified by the researchers. We have to know about the importance of Sydney Royal Easter Show to impact the economic, cultural, social and environmental dynamics of Australian community, so it is mandatory to get support from empirical research studies.

Third evaluation approach will be the electronic media and print media reports regarding Sydney Royal Easter Show. We have to know that either electronic media or print media is valuing this event for coverage or not. It can be simply said that we have to know about overall importance of Sydney Royal Easter show for the electronic and print media. If it has been able to attract electronic and print media then it would have been able to get more potential for being successful event, but if it has not been able to attract electronic media and print media coverage then it might not be considered as successful event(Mannik 2006). Sydney Royal Easter show will also be evaluated for its economic, cultural, environmental and social impacts by using the media reports.

Media reports are expected to provide a greater and critical level of insights about the economic, social and environmental impacts of Sydney Royal Easter Show, so we will be required to evaluate these reports. We have to make it sure that all of the media reports are based on reality instead of exaggeration. We have to use the media reports of the reputed and national media channels only so the authenticity of these reports cannot be challenged at any level. Conclusively, we will use mix of media report, empirical evidence and organizers reports for getting it recognize that either this event is successful or not, and its overall social, environmental, and economic impacts.

References

  1. Anderson, K. 2003, ‘White natures: Sydney’s Royal Agricultural Show in post‐humanist perspective’, Transactions of the Institute of Geographers, vol. 28, no. 4,pp. 422-41.
  2. Darian-Smith, K. 2011, ‘Histories of agricultural shows and rural festivals in Australia’, Festival Places: Revitalising Rural Australia, vol. 27, p. 25.
  3. Edwards, R. 2016, ‘Reading the Rural Narrative: The Gympie District Show as a Space of Community’, LiNQ (Literature in North Queensland), vol. 35, no. 1.
  4. Hoare, R. 2011, ‘Overview of the industry and social impacts of the 2007 Australian equine influenza outbreak’, Australian veterinary journal, vol. 89, pp. 147-50.
  5. Mannik, L. 2006, Canadian Indian Cowboys in Australia: Representation, Rodeo, and the RCMP at the Royal Easter Show, 1939, University of Calgary Press.

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