Target Market: Various Market Segmentation

downloadDownload
  • Words 362
  • Page 1
Download PDF

Whenever starting a business every company focus on their targets according to their characteristics. As we are going to open a new apparel store, we are going to target both genders male and female including kids. These clothing sectors may include traditional and western attires for both genders. The clothing items that our store is going to sell will be usually liable on the season.

There is various market segmentation which we can target for our new retail store: –

Click to get a unique essay

Our writers can write you a new plagiarism-free essay on any topic

Demographic segmentation-

Age is one important factor that helps clothing retailers regulate their buying audience. For our retail store we are focusing on age group 25 to 45 years basically married generation. We will be selling the cloths for both genders. We are also going to include various varieties for kids in the kids apparel section. We will basically focusing on Asian community who were mostly graduates and people who have good jobs such as managers and supervisors of different stores and their annual income is $25000 to $40000. They basically have their own homes and they live with their kids and grandparents at home.

Psychographics segmentation-

In this segmentation our focus is on new age people who are more idealistic and innovative they always demand for something new specially when it comes to clothing, they always want to try new variety of clothes. This generation value safety first and new age people are more brand conscious they mostly prefer wearing branded clothes. The customers are definitely sensitive towards most up to date and most fashionable clothes but at an affordable price. People have different kind of interest and their own opinions when it comes to clothing.

Geographic segmentation-

V2 marketers and retailers know that very well that customer clothing favorites vary in different regions or accordingly different regions or geographical areas. One determining factor is that people from Asian countries are moving towards Canada. So, we have decided to open new V2 store in Saskatchewan in Yorkton region which is located in Canada. The neighborhood we have selected for our V2 clothing store is an old well-established affluent neighborhood. The most suitable place for our V2 store is parkland mall which is situated at 277broadway street east, Yorkton.

  1. https://sites.google.com/site/zararetailer/fashion-target-market
  2. https://smallbusiness.chron.com/list-market-segments-retail-clothing-market-32446.html

image

We use cookies to give you the best experience possible. By continuing we’ll assume you board with our cookie policy.