Essays on Travelling

Market Segmentation For Hospitality Industry

Numerous organizations nowadays understand that they can’t interest all clients in the marketplace, or in any case not all customers in the same way. Customers are too numerous too widely scattered, and too varied in their needs and buying process (Kotler and Bowen, 2010). In addition, Kotler and Bowen (2010) added that most organizations themselves...

Contemporary Issues Affecting Tourism Industry

World is changing and with it people have to learn how to adapt the way they live and behave accordingly. But it is not just about the people as individuals. Businesses and customers are also changing the way they plan, sell, target and make their decisions. There are many contemporary issues affecting the Tourism Industry:...
1144 Words 3 Pages
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