Use Of Facebook In Organisation

1. A Facebook page has a lot of potential benefits for our company. While some of these advantages mimic having a website, a number is specific to Facebook. The benefits listed below will combine to lead to increased sales and profits for our company. Moreover, Facebook is a marketing tool which is inexpensive as Marketing campaigns which would cost thousands of dollars from other platforms can be done for a fraction of the cost on Facebook. It makes it ideal for small to medium-sized businesses with a minimal marketing budget. Larger companies can also check marketing ideas and themes over Facebook before committing to larger campaigns. Facebook also Share the basics of business as our Facebook page is a place where we can post our name, address, contact information and explain our products and services briefly. We may also chat about our employees, history or some other part of our company that could draw other Facebook users and build interest in what you’re doing.

2. Conversing with new and potential clients By posting and receiving comments, we can use Facebook to ‘ converse ‘ with current and future customers. But don’t make inappropriate use of Facebook to advertise our goods or services. When we share knowledge about our company that is potentially useful or valuable to other people, we will have much greater success. This increases our reputation and promotes our company through long-term relationship building.

review, U. (2019, January 2). Benefits of Facebook for business. Retrieved March 18, 2020, from https://www.business.qld.gov.au/running-business/marketing-sales/marketing-promotion/online-marketing/facebook/benefits

Networking professionally: While Facebook has its origins in personal social networking, it has also become a useful place for professional connexions to be created. Facebook is more than just a forum for friends and families; it is also a place to interact with colleagues, other industry professionals and other businesspeople of our community. (Miller, 2012)

3. Discover other experts on Facebook The Facebook website provides other opportunities to locate other business professionals. One solution is for our business friends to browse. Start by finding a colleague or business partner who is already on our friends list, then go to the profile page of that person and check the list of his or her friends if we find anyone we want to communicate with, invite him to become your mate. Peruse the list of friends the person can find additional possible business contacts. It’s like a thing of six degrees of separation; eventually, you interact with people who can be of interest. When we need links within our business the best choice is to enter the network of the business. Check for our company and access the network if a network exists. You will have access to all employees of the organisation who are members of Facebook and who have entered the network.

4. Managing company relations After we’ve added several professional contacts to our Facebook friends list, building a list of just these professional friends is good practise. A list of professional contacts can then conveniently be sent via email. Create a single note and type the name of the list in the message box. The message is forwarded to all members of this list. We can also philtre the status updates and other details that we sent to the members of this list of qualified contacts, Facebook allows us to customise its privacy settings so that members of a list can only see select details. This helps you to show personal information from your professional friends to your personal friends and to conceal the personal information.

Facebook for Grown-Ups by Michael Miller. (2010, September 29). Retrieved March 20, 2020, from https://www.goodreads.com/book/show/8478051-facebook-for-grown-ups

5. Unexpected disclosure of confidential details Companies have strategic advantages that are key to their market growth and they don’t want to learn about strangers. However, in this modern era, safeguarding the private information of an organisation is not always straightforward. An employee can mistakenly share a post containing private business details and it is already too late when he discovers his error, despite how fast and rapid it is. Most businesses are coping with this by developing specific guidelines about what’s appropriate and what’s not about the actions on social media of their employees. To build a rewarding and efficient working environment, companies will periodically schedule internal training to keep employees up to date on the latest strategies and change their behaviour accordingly. Many businesses make it clear to their staff that the supervisor will be closely monitoring their online activities on social media sites.

6. Stepping away from your personal and work lives We must be careful about combining our personal and work lives when we use Facebook for professional purposes. For starters, we certainly don’t want us manager, or future bosses, to share rumours about drunken behaviour at a weekend party. It makes sense to exercise caution over what we share in us status messages, and to use the various privacy settings of Facebook to restrict what you are showing and whoever you are online. It makes sense to exercise caution over what we share in our status messages, and to use the various privacy settings of Facebook to restrict what you are showing and whoever you are online. It moves beyond the very vague to the simple. In our Facebook status updates, if you do a lot of spouting of about politics or religion or other sensitive issues, any prospective employers might think twice about giving us an interview. If the case, moaning about our present employer is likely to both get back to your boss and lead prospective bosses to assume that you are either a whiner or a troublemaker.

Facebook for Grown-Ups by Michael Miller. (2010, September 29). Retrieved March 20, 2020, from https://www.goodreads.com/book/show/8478051-facebook-for-grown-ups

7. Manage your commercial relations Since adding a range of professional associates to our Facebook friends list, building a list of all such professional friends is sound practise. A list of qualified contacts will then conveniently be submitted via telephone. Build a single post and type the name of the list in the post window. The message is forwarded to all members of this group. We will also restrict the status messages and other details that we send to members of this technical contact list; Facebook helps us to customise its privacy settings such that members of group will view only select specific contacts details and conceal sensitive information from our technical contacts.

Facebook for Grown-Ups by Michael Miller. (2010, September 29). Retrieved March 20, 2020, from https://www.goodreads.com/book/show/8478051-facebook-for-grown-ups

8. Confidentiality and reputation of the organisation, and elimination in workplace ties Allowing workers to use on – the- social media sites leaves the company more vulnerable to potential security violations or a potentially tarnished profile. Your employees that carelessly post tweets or announcements about promotions or other business details that the company may not be able to release yet. Constant information disclosure may occur, which is a common issue by social media exchanging sensitive information with the wrong people. Be sure to recognise both the advantages and drawbacks during office hours when designing and enforcing the social media policy for your company. Taking the prevalence of smartphones into account, a full ban could be less successful than providing specific rules for limited use. Although historically reported that it enhances engagement, this is not necessarily the case. Social networking-which is mostly used for correspondence-will potentially affect the relationships between workers inside an organisation. In the digital world, cyberbullying is an enormous epidemic. Co-workers may threaten or send derogatory messages to each other and disrupt the cooperation and teamwork. An employee with a rough day might even share a comment on social media about how irritating his peers are, and their friends will see the tweet and think it’s about them.

Stylianos, E. (2019, August 5). Negative Effects of Social Media in the Workplace. Retrieved March 20, 2020, from https://www.careeraddict.com/negative-effects-of-social-media-in-the-workplace

10. Facebook has made us go quicker, work well together and make smarter decisions. Gradually we understood that the things we had learned could also be beneficial to other organisations. To get work done, organisations of all types will use common Facebook apps such as News Feeds, communities, comments, and activities. Workforce also provides job-specific apps such as bot integrations, connectivity with collaboration software and a workforce talk mobile app. For organisational purposes, virtually every Facebook initiative has a Workplace community. Organization managers can’t display sensitive Workplace user records. We may also monitor data on the office users ‘ behaviour such as the amount of messages and updates we send. This versatility is a structural advantage that helps the company to adapt quickly to changes and developments in the industry. (Lombardo, 2018)

References:

1. review, U. (2019, January 2). Benefits of Facebook for business. Retrieved March 18, 2020, from https://www.business.qld.gov.au/running-business/marketing-sales/marketing-promotion/online-marketing/facebook/benefits
2. Facebook for Grown-Ups by Michael Miller. (2010, September 29). Retrieved March 20, 2020, from https://www.goodreads.com/book/show/8478051-facebook-for-grown-ups
3. Stylianos, E. (2019, August 5). Negative Effects of Social Media in the Workplace. Retrieved March 20, 2020, from https://www.careeraddict.com/negative-effects-of-social-media-in-the-workplace
4. Chowdhury, A. (2017, December 27). How Workplace By Facebook Is Helping Organizations Improve And Enhance Communication. Retrieved March 20, 2020, from https://www.forbes.com/sites/amitchowdhry/2017/12/27/how-workplace-by-facebook-is-helping-organizations-improve-and-enhance-communication/#1216741e1fed
5. Lombardo, J. (2018, September 8). Facebook Inc.’s Organizational Structure (Analysis). Retrieved March 20, 2020, from http://panmore.com/facebook-inc-organizational-structure-analysis