Essays on Shopping

How E-Commerce Has Changed Consumer Shopping Behaviour: Analytical Essay

In recent years, researches have concentrated on exploring the nature of e-commerce and how it has rapidly created changes in a consumer’s shopping behaviour. Since the commencement of the 1990’s, e-commerce has radically altered consumer behaviour by initiating new retail channels (Ngai and Gunasekaran, 2007). Online shopping belongs to the family of electronic commerce (Gabriel...
528 Words 1 Page

Analysis of Factor Influencing Consumers’ Attitude towards Fashion Shopping Online

Literature survey The study aimed to examine the factor influence of consumers’ attitude towards purchasing fashion products online. The research model applying with respect of Theory of Reasoned Action (TRA) is effectively used to achieve the purpose of this study. A total of 322 respondents were studied. The findings of the study were that female...

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