Essays on Marketing

Introduction This paper aims to analyze how the e-commerce platform Pinkoi set out to differentiate itself from competitors by developing a superior service experience and creating business culture, therefore enabling it to become the leading independent designer platform in Asia. Two models will be adopted— service blueprinting and cultural web. The case will demonstrate first...

In this reflective portfolio, I am going to talk about my journey through the pillars restaurant and the skills I demonstrated to show the customers an excellent customer service, and a good experience within the Pillars restaurant. I will be talking about the customer journey from the customer entering the restaurant and for when they...

This exploration was made to investigate the plausibility of customized client administration. In particular, the examination looks for answers to the accompanying inquiries recorded underneath: What is customized client administration? How do different organizations give customized client administration? How have different organizations benefitted from customized client administration? Are there concealed any expenses and if so...

Sportsmen are the lion’s share buyers of Nike’s items. Extremely because of the value that goes in conjunction with the things. A competitor or sportspersons is more conceivable to select shoe outlined that’s showcased by Company more than an person who despise sports as well as exercises. Nike centered on these shoppers by implies of...

Abstract On completion of this term paper we will be able to inculcate the basics of marketing management and a method for their placements in corporate industry. We will also be able to identify the marketing tools and properly use terms within the field of marketing management to articulate one’s own position on a specific...

In this essay I will be exploring the unique characteristics of radio as an exclusively auditory medium by referencing to both radio theory and practice. I will also be researching both the positive and negative aspects of radio as a auditory medium. The Italian Guglielmo Marconi was the first ever person to send and receive...

I have been accused a number of times of being unnecessarily finicky and a little hard with sloppy customer service agents. The accusation makes me laugh a little helplessly because I doubt I’ll ever snap out of that zone. I find it utterly appalling to be attended to shabbily by a customer service agent who...

Volkswagen, with the help of DDB Tribal Berlin Germany, has created an advertisement to promote their new Park Assist feature. This feature allows drivers to press a button to enable their car to park in tight spots for them by using sensors, and the assistance of the driver pressing the pedals. Volkswagen claims that their...

As all kinds of utility companies in the country continue to march toward a data-driven paradigm, substantial investments in smart and new technologies are on a roll. One of these technologies is a smart meter. It is quite similar to a traditional meter in your home as it measures, and records data related to energy...

Company Overview Coca-Cola Company was founded in 1892 by pharmacist John S. Pemberton, who initially made the drink as a tonic for common ailments. With certain ingredients removed for health/safety reasons, Pemberton used his syrup instead to create other sweet beverages. In 1899, Coca-Cola signed their very first agreement with a bottling company that allowed...