Essays on Marketing

Advertising is huge investment on resources to promote certain product or idea, to gain customers attention and generates means. However, many people consider it as a source of promoting negative stereotypes. I am on a contradictory stand on this idea. Advertisement promotes choices , aspirations and opportunities, and shape thoughts of people. Have you ever...

Executive Summary The aim of this report is to provide a detailed analysis of Felix’s Taxation Services (FTS) and examine how the allocation of $2000 in marketing investments will attract new clients and increase the business’s net profits. This report will take into account the macro-environment, the business’s internal structure and capabilities as well again...

Advertising affects us in many ways. It is widely agreed that consumers is being influenced by advertising, or that it is causing us to act in a certain way. Companies use a variety of media outlets to advertise or spread their messages to the public. Some are called ‘traditional media’ and include daily press, trade...

Introduction The economy is progressing everyday. With the growth of market competition and globalisation of business, consumers are becoming more aware of their surroundings and competitors are paying more attention to consumers needs than ever before (Das, 2019). That is why Service quality is one of the keys elements to success to any kind of...

Media studies is a deeply involved area in our lives as it is a reflection of reality, and it is affected by the dynamics of paradigms that push and pull various elements of society back and forth. The various phenomena of the digital media age, which Andrejevic (2013) extensively addressed in his book, have reminded...

1. An Executive Summary: SCARF is an independent and charitable non-profit association that supports refugees who have grieved major turmoil and loss before arriving in Australia. This organization supports such refugee entrants to start a new life and feel safe in Australia. In this assignment, SCARF’s marketing plan is described in detail. SCARF has different...

Aural media has a history of punctuating the daily routine of millions of Australians across different states, cities, and demographics since … At its core – radio presenters, communication professionals that prepare, and present information on a variety of topics, conduct interviews and introduce music, performances and special events on radios. These communicators are important...

Preface The skincare in Australia is taking a gradual shift to organic and non-chemical ingredients, owing to the increased awareness in consumers about the hazards of synthetic products. The Makeup Factory reported that the previous concept about ineffectiveness of natural compounds is now changing and preference is being given to organic options. This report is...

Marketing is a complex and dynamic area of business that is defined by experts and businesses in countless different ways. It motivates and allows businesses to achieve their business objectives, which is to connect the customers and the organization by creating value for both sides. Customers are an essential asset of a business and so...

1. Introduction The real estate development refers to a business procedure that includes the activities from the renovation and re-lease of a building to purchase and sale of development lands. In the recent scenario, transformations of construction mechanisms are one of the main mechanisms of intervention by the people themselves. People are expecting more better...