Essays on Marketing

What is marketing and why is it so important? The concept of marketing can be defined by Brown (1990, p.5) as “a philosophy holding that any business organization exists to satisfy targeted consumers’ wants and needs”. Others describe it to be everything that must be done to close the sale (Spaulding & D’elia 1989). Marketing...

Cultural influences are part of every aspect of a consumer’s life. Through the consumer’s environment their behaviours, attitudes, social values, self and social identity and moral developments are all culturally influenced (Rodgers & Thorson, 2019). As more brands continue to enter the global market and target culturally unique markets, cultural knowledge is important for advertisers...

This report aims to the marketing mix theory topic of Promotions and how it relates to the well-known Convenience Store company named 7 Eleven. Promotion is defined as small changes in the way to advertise and sell our products. This essay relies on the use of secondary information from a variety of academic and Non-...

The Basics of Employer Branding in Recruitment Employer branding through inbound recruiting is among the latest HR strategies used to entice talented individuals. Not all recruitment businesses operate in precisely the same way, but whatever their modus operandi a very good recruitment firm will decrease the time necessary to finish the job, therefore reducing the...

The prominence of Islamophobia can be seen in the UK’s modern society through the means of current media. This dissertation will discuss whether or not Islamophobia is spread through the medium of newspapers (printed and digital) and the extent to which the media plays a significant role in the formation of these perceptions. The aim...

Self-branding is a robust identity supported a transparent perception regarding what the designer or boss stands for, what sets the designer and the boss and the additional value the designer or the boss brings to employment or state of affairs. Creative workforce represents the power of creative workers, who are called inspiration experts and can...

Digital marketing budget has been identified as one of the main challenges for businesses in the hospitality industry. Investing in the right digital marketing platforms is essential for all businesses to help reach their target audience. According to the tour company and hotel managers, budget allocation and management for digital marketing is a must and...

As per (Kim & Chung, 2017) the newspaper’s first page is the prime location to find the depiction of the society’s most important events and news stories. It catches the reader’s attention and hence editors spend much of their time and vigour in deciding which news stories and categories should be put on the most...

It is necessary to regulate media content? The media regulation that I want to discuss is the public means of mass communication such as the press, radio and television, film and recorded music as well as the number of new ways of distribution like cable, satellites, disc, tapes and so on. Nowadays, the internet is...

Media Industry Media are the communication outlets or tools used to store and deliver information or data. The term refers to components of the mass media communication industry consist of film, print, radio, television, publishing, internet, advertising, and gaming. The industry mostly depends on factors like wireless, mobile, devices, digitization, internet access speeds, cloud storage,...