Sustainable Tourism Challenges And Issues In India With Travel Agent / Tour

Data analysis:-

For the main objective of the study, both descriptive and inferential statistical data analyses were performed. At starting, descriptive statistics were computed for all study variables. This consisted of means for all continuous variables and frequencies and percentages for all variables. The null hypotheses of this study, inferential analyses done on the percentage of all variables using between 1 to 5% the research question of this study was: Which are the topmost challenges and issues face by travel agent/tour operators perspective in India of sustainable tourism?

H0. The topmost challenges will be faced by Travel agent/tour operator perspective are Hiring Local Guide, Work With Local Operator , Carrying capacity of Destination, Visitors fulfillment and issues will be Environmental, Social and cultural impact, Employment Quality.

The independent variable for this hypothesis was topmost challenges and issues face by travel agent/tour operator’s perspective in India of sustainable tourism. The analysis of data done on the basis of response received by survey and secondary data regarding statistical information about internet and portal users also done.

Results:-

Sample organization type

The targeted sample size is 100. But out of 100 total respondents are 88 only including interviews and questionnaire percentage of the respondent is 88% including Tour operators and travel agents in Mumbai, Pune, Aurangabad, and Goa.

Awareness of Sustainable Tourism among Travel Agents and Tour Operators

With reference to the following Table no 1. 55% (Question No. 1 Result ) Travel Agents and Tour Operators responded, that they know about what is sustainable tourism and 60%(Question No. 2 Result ) respondent aware about forms of Sustainable tourism and these are Eco-Tourism, Accessible Tourism, Island Tourism, Wildlife Tourism. But they 100%(Question No. 3 Result ) respondents given preference to Eco-Tourism and Accessible Tourism. 90%(Question No. 4 Result ) Travel Agents and Tour Operators organized a tour at Sustainable Tourist Destination. As per response of question no 5, only 31% respondents knows Government of India’s policy on Sustainable Tourism and 15 % respondent doing contribution for sustainable tourism

Q. No. Question Frequency Percentage

• 1 Do you know what is the Sustainable Tourism ?
  • Yes 48 55
  • No 40 45
• 2 Do you Know forms of Sustainable Tourism?
  • Yes 60 68
  • No 28 32
• 3 Choose forms of Sustainable tourism from following
  • a)Eco- Tourism 88 100
  • b) Accessible Tourism 88 100
  • c) Island Tourism 76 86
  • d) Wildlife Tourism 68 77
• 4 Are you organizing tour at sustainable Tourist Destination?
  • Yes 79 90
  • No 9 10
• 5 Do You know Government of India’s policy on sustainable Tourism? 12 14
  • Yes 27 31
  • No 61 69
• 6 Are you doing any contribution for Sustainable tourism development?
  • Yes 13 15
  • No 75 85

development (Question No. 6 Result )

Table No.1 – (Result Question No.1 to 6) Awareness of Sustainable Tourism among Travel Agents and Tour Operators

Which are the topmost challenges and issues face by travel agent/tour operator’s perspective in India of sustainable tourism?

With reference to result in table, no.02 is very important for the research question of this paper to find out topmost challenges and issues of sustainable tourism in India with Travel Agents and Tour operators perspective. With reference to the result of question No. 07 What are the challenges face by you as Tour operator / Travel agent in Sustainable Tourism respondent responded Caring Capacity of Destination is a big challenge for them as per 86% Travel Agents and Tour Operators and working with Local operator is challenge for 82% respondents. Visitors fulfillment is a challenge as per 77% respondents and Hiring local guide is a challenge for 74% travel agents and tour operator and other challenges are Purchase Local Product, Limited Group size is as per less than 50% responded face the challenge.

With reference to the result of question, no 08 topmost issues face by travel agents and tour operators are Environmental (67%), Social and cultural impact (86%), Employment Quality (82%) so as per result these are issues faced by travel agents and tour operators

Q. No. Question Frequency Percentage

• 7 What are the challenges face by you as Tour operator / Travel agent in Sustainable Tourism (please tick or Write)
  • a) Hiring Local Guide 65 74
  • b) Purchase Local Product 43 49
  • c) Work With Local Operator 72 82
  • d) Limited Group size 40 45
  • e)Carrying capacity of Destination 76 86
  • f) Visitors fulfillment 68 77
  • g) any other ————- 8 9
• 8 What are the issues face by you as Tour operator/ Travel agent in Sustainable Tourism (please tick or Write)
  • a) Environmental 59 67
  • b) The social and cultural impact 76 86
  • c) Employment Quality 72 82
  • d) organizing Economical tours 39 44
  • e)Resources efficiency 38 43
  • f)Local rules and regulations 41 47
  • g) any other————— 9 10

Table No.2- Result of challenges and Issues face by Tour operator / Travel agent in Sustainable Tourism

Q. No. Question Frequency Percentage

• Do you want to give a suggestion for minimizing challenges and issues in sustainable tourism? (Please tic or Write)
  • a) Organize a training program for local guide and operator 65 74
  • b) Create awareness of What is sustainable tourism 76 86
  • c) Do advertisement for Advantages of Sustainable tourism to local people 81 92
  • d) The government should provide the incentive to an organization who are working for sustainable tourism 78 89
  • e) any other————— 4 5

10 Any other related information if you want to share with reference to title please write 3 3

Table No. 3- Result Regarding Suggestion given by Travel Agents and Tours Operators

As per the result of Table, No 3, 92% Travel agents and Tour operators create awareness by advertisement amongst local people regarding the benefits of sustainable tourism. 89% Travel Agents / Tour Operators suggest the Government should provide an incentive to an organization who are working for sustainable tourism. Create awareness of what is sustainable tourism by 86% and 74% told to organize training programmed for the guide and local tour operators for the development and promotion of Sustainable Tourism in India. With reference to question no10 no valuable information given by respondents, with regards to the topic.

Discussion:-

As per the purpose of the study. A questionnaire survey conducted, the same question discussed in mobile phone calling interviews and as per response total result in Table No 1 to 3. All the respondent responded all 9 questions out of 100 targeted from 88 respondents given a response to the survey questionnaire. The finding of topmost issues and challenges faced by travel agents and tour operators with travel agent perspective and which is very important for the development of sustainable tourism in India. And it will develop local people and in the upcoming future new generation can see a tourist destination with sustainable tourism. So it is necessary to finding a solution on issues and challenges and it may be minimized, because we can use their perspective regarding issues and challenges in this study.

Conclusions:-

Based on the results of this study, primary conclusions were drawn. First, in relation to the null hypothesis tests, The topmost challenges will be faced by Travel agent/tour operator perspective are Hiring Local Guide , Work With Local Operator, Carrying capacity of Destination, Visitors fulfillment and issues will be Environmental, Social and cultural impact, Employment Quality.

What are the challenges face by you as Tour operator / Travel agent in Sustainable Tourism in India? An answer is Carrying capacity of Destination is a big challenge for them its effect on Accommodation, Transportation, and other travel related services at the destination as well as on tour cost. Working with Local operator lack of training and awareness co-ordination with operators is difficult from them and its difficult to the fulfillment of visitors is a challenge. Most of the tourist destination no authorized tour guide is available so hiring a local guide is a challenge for travel agents and tour operator.

With reference to the result of the question, no 08 topmost issues face by travel agents and tour operators are Environmental, Social and cultural impact, Employment Quality so as per result these are issues faced by travel agents and tour operators. Travel agents and Tour operator are an important part of the tourism industry so their perspective regarding challenges and issues in sustainable tourism in India is useful for future development.

Recommendations for Professional Practice

It is recommended that create awareness by advertisement amongst local people, Travel agents, tour guide regarding the benefits of sustainable tourism. Its suggested that Government should provide an incentive to such tourist organization, who is working for the development of sustainable tourism in India. Also, make them aware about what is sustainable tourism. and organize training programmed, Workshops for the guide, employee and local tour operators for development and promotion of Sustainable Tourism in India.

Travel agents and Tour operator can play an important role in the development of sustainable tourism in India their perspective regarding challenges and issues in sustainable tourism in India are useful for future development.

All of the participants in this study were currently working in the Mumbai, Pune, and Panjim Based on these limits to the generalized ability of the findings from this study, the study can be applied at another geographic location for future research with travel agents from different sampling pools so that the extent to which the study present findings can b apply to other groups can be determined.