South Africa: Reasons For the Failure Of Starbucks
According to Marilyn Haigh from CNBC, Sub-Saharan Africa’s first Starbucks opened in 2016 through a collaboration between Starbucks and the Taste Holdings of South Africa. The relationship ended in November 2019, when Taste sold all 13 of its Starbucks stores to a group for 7 million rand, or roughly $464,000 (Haigh, 2019). In November 2018,...
1373 Words
3 Pages